![]() ![]() Keep track of inventory turnover and product availability.Define marketing objectives for the product.Seek out potential products for the team to use.Advocate for the customer to the development team.Gather information about the customers to determine their needs.Collaborate with and train the sales team.Work with the public relations team for promotions when launching the product. ![]() Predict revenue to provide forecasts to the decision makers of the business.Develop, test, and perform product demos.Delegate tasks and organize communication between the development team.Research the competition in order to stay relevant.Develop the buy-in for the product for third parties and shareholders.Manage licensing opportunities and partnerships with third parties.Develop the strategy and roadmap for the development team to work within.Some of the job responsibilities of a Product Manager include: It’s a varied job, and one with strong significance to the product development process. They also continue to oversee the product as well as the user interactions with the product after the product has launched. They provide the team with a roadmap for the development of the product and determine who tackles what role over the course of the project. What Does a Product Manager Do? Manager of the Product Roadmap and StrategyĪ Product Manager is the guide and overseer of the development of the product, from conception to launch and even after.
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